摘 要近年来，随着技术进步，我国铝型材的生产、应用得到极大发展。本文首先从企业规模、研发能力、产能、产品结构等方面概括分析了国内铝型材行业发展现状。对大连国腾智能机械有限公司的产品结构现状、研发能力、营销策略等方面进行调研分析。针对目前市场国内外市场环境实际情况，找出企业在现有产品结构、研发能力以及营销布局中存在的问题。通过对问题的分析，结合实际调研情况，运用所学的知识为企业产品结构调整和产品升级提供理论依据；同时，对企业升级及未来发展，尤其是在海外市场的拓展过程中提供其实可行的方案。本文在对国内铝型材市场分析的过程中，对民用铝型材和工业铝型材的区别以及大连国腾智能机械有限公司所在地区内铝型材行业的企业布局和企业特点进行了简单的介绍和分析。希望通过用实际调研数据得出的结论而制定的方法和策略也能为地区的铝型材企业的发展提供帮助。关键词：铝合金型材；政策分析；市场主动权；产品升级；研发；复合型人才AbstractIn recent years, with the development of technology, the production and application of industrial aluminum profiles in China have been greatly developed.Firstly, this paper analyzes the development status of domestic industrial aluminum profile industry from the aspects of enterprise scale, R & D capacity, production capacity, product structure, etc.This paper investigates and analyzes the product structure, R & D capability and marketing strategy of Dalian Guoteng Intelligent Machinery Co., Ltd.According to the actual situation of market environment at home and abroad, this paper finds out the existing problems in product structure, R & D capability and marketing layout.Through the analysis of the problems, combined with the actual research situation, using the knowledge learned to provide a theoretical basis for the product structure adjustment and product upgrading of the enterprise; at the same time, provide practical solutions for the enterprise upgrading and future development, especially in the process of overseas...
