摘 要近年来我国对外贸易的程度不断加深，经济日益发展，中国农产品贸易已经不再局限于国内市场，开始逐步拓展国际市场，自中国加入世界贸易组织以来，中国的对外贸易翻开了新的一页。我国农副产品在国际出口贸易市场中扮演着重要的角色。辽宁省作为农副产品生产、加工的重要省份，其农副产品的发展规模在不断扩大。沈阳盛新达贸易有限公司的农副产品出口贸易能力近些年稳步提升，但也存在问题影响着公司的农副产品出口。本文从沈阳盛新达贸易有限公司出口现状着手，发现该公司目前存在出口结构不合理、出口市场单一、出口商品质量难以达到国际标准、国际知名度不高的问题，同时从优化产品结构、推进市场多元化、提高农副产品质量、提高品牌知名度的方面提出解决对策。本文主要采用文献研究法、案例研究法，对农副产品出口行业进行调查和分析。通过研究沈阳盛新达贸易有限公司，发现该公司出口营销中存在的问题，进而总结出适合该公司发展的出口营销策略，为企业提供方向性的思路建议，使沈阳盛新达贸易有限公司在出口营销方面能够得到更好的发展。关键词：农副产品；出口贸易；贸易壁垒；出口市场；AbstractIn recent years, with the deepening of China's foreign trade and the increasing economic development, China's agricultural trade is no longer limited to the domestic market, began to gradually expand the international market，since China's entry into the world trade organization，a new chapter has been opened in China's foreign trade，China's agricultural and sideline products play an significant role in the international export trade market. Liaoning Province, as an important province of agricultural and sideline products production and processing, its agricultural and sideline products development scale is expanding.Starting from the export situation of Shenyang shengxinda Trade Co., Ltd. in Shenyang, Liaoning Province, this paper finds that the company has some problems, such as unreasonable export structure, single export market, difficult to meet international standards for the quality of export commodities, and...
