促进中国旅游国际服务贸易发展的对策【摘要】本文系统阐述了我国旅游服务发展状况，发现其中存在旅游服务贸易逆差规模增大、客源市场结构单一、地区发展不平衡、游客需求趋于多元化、旅游资源可持续发展性低、景区旅游服务质量低等问题，为本文研究奠定现实依据基础。然后，本文借助波特钻石模型进行原因分析，将“波特理论”的六要素与中国对外旅游服务贸易发展现状相结合，总结了影响中国对外旅游服务贸易发展和竞争力提高的原因。最后,根据前文的原因分析研究内容,本文主要从合理保护和创新开发旅游资源，培养高素质旅游人才；实施多元化发展战略，积极拓展客源国，加强旅游国的正面宣传工作；加强基础设施建设，整合东西部资源协调发展，加强旅游企业集团化发展和合理规划旅游产品的战略，政府完善签证、退税政策和法律法规和监管等方面提出发展对策。【关键词】旅游；国际服务贸易；对策注：本论文题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。Countermeasures to promote the development of China's international tourism service trade[Abstract] This paper systematically expounds the development of China's tourism services, and finds that there are some problems, such as the increase of the scale of the trade deficit of tourism services, the single structure of tourist market, the imbalance of regional development, the diversification of tourist demand, the low sustainable development of tourism resources, and the low quality of tourism services in scenic spots, which lay a practical basis for this study. Then, with the help of Porter diamond model, this paper analyzes the causes, combines the six elements of Porter Theory with the current situation of China's foreign tourism service trade, and summarizes the reasons that affect the development and competitiveness of China's foreign tourism service trade. Finally, according to the above analysis of the causes of the research content, This paper mainly puts forward the development countermeasures...
