杰西女鞋连锁店店面陈列空间设计 摘 要在现实中的女鞋店面或者商场中，完美的鞋靴陈列将会是最优秀和最形象的鞋品推销员；为销售对象提供最为直观和真实的广告；是经营者与消费者之间最为便利、最有效的沟通桥梁。对于女鞋的如何展示方面的的讨论，不仅涵盖了怎么陈列女鞋本身，更是要透过这样陈列的方式可以将鞋类的企业品牌的设计理念以及它的风格、文化、定位都全面的向顾客们诠释出来，并推进其销售的目的，也实现了产品价值导向。发展迅速的现代社会，人们的消费观念改变，水平提高。想要在这样的新时代下更多的吸引消费者，把消费的动态体验加以整合，这时每个店铺目前面临的新的突破，既要满足顾客的心里需求，又要带来精神层面的富足感，让顾客们在消费的同时可以感到欢乐和愉悦是需要更深一步的讨论。本文是将国内外的大量作品和资料加以整理和提炼，整合前人的经验和相关研究成果，开展分析调研，综合分析了陈列设计的方案对连锁店入口处的形象标志，店面的结构布局、橱窗的设计、陈列的设计、照明设计、设置道具的设计、色彩设计等进行了深入的研究。希望对女鞋连锁店有一些参考和借鉴的意义。关键词：女鞋连锁店；店面陈列；空间设计本科论文AbstractIn the real women's shoe store or shopping mall, the perfect shoe display will be the best and most vivid shoe salesman, provide the most intuitive and real advertisement for the sales object, and is the most convenient and effective communication bridge between operators and consumers. The discussion on how to display women's shoes not only covers how to display women's shoes themselves, but also through this display can be the design concept of the corporate brand of footwear, as well as its style, culture, positioning are fully interpreted to customers, and promote the purpose of its sales, but also achieve the product value orientation. With the rapid development of modern society, people's consumption concept has changed and the level has been improved. If we want to attract more consumers and integrate the dynamic experience of consumption in such a...
