广东省灯具行业出口贸易存在的问题及对策研究广东省灯具行业出口贸易存在的问题及对策研究摘要所谓灯具，是指能够改变光源分配的人工照明器具。改革开放以来，我国广东省的灯具产业发展速度迅猛，出口额度显著提升，但过程中也暴露了一系列问题。现阶段中，国际市场中的灯具产品良莠不齐且同质化严重。广东省灯具行业若是想扩大出口，则必须分析自身存在的问题和优化策略，以期获得更庞大的市场份额。本文主要针对如下两项内容进行了研究：其一为广东省灯具产业的现状分析，此部分涵盖了广东省灯具产业的发展状况，以及广东省灯具产业出口竞争力影响因素；其二为广东省灯具产品出口层面的问题分析，此部分涵盖了广东省灯具产品企业市场经营战略、企业品牌名牌战略、企业技术创新战略四个层面的问题。在进行了上述两部分的研究后，本文分别从企业市场经营战略、企业品牌名牌战略、企业技术创新战略以及企业文化战略四个角度，给出了提升广东省灯具产品出口竞争力的策略。关键词：广东省；灯具；出口；对策研究北京理工大学珠海学院 2020 届本科生毕业论文 1 / 26北京理工大学珠海学院 2020 届本科生毕业论文Study on the problems and countermeasures of Guangdong lamp industry export trade AbstractThe so-called lamps refer to artificial lighting appliances that can change the distribution of light sources. Since the reform and opening up, China's Guangdong province's lighting industry has developed rapidly, and the export quota has increased significantly, but a series of problems have also been exposed in the process. At this stage, the lighting products in the international market are uneven and homogenous. If the Guangdong lamp industry wants to expand exports, it must analyze its own problems and optimization strategies in order to gain a larger market share.This article mainly studies the following two contents. The first is the current status of the lighting industry in Guangdong Province. This section covers the development status of the lighting industry in Guangdong Province and the influencing factor...
