目录一、项目概况............................................1（一）地理位置....................................................1（二）项目概况....................................................1（三）规划设计方案的主要经济指标..................................3二、济南市房地产市场分析................................4（一）宏观环境分析................................................4 1.土地市场分析.............................................4 2.济南商品房住宅市场分析...................................9 3.房地产市场预测..........................................14（二） 微观环境..................................................15 1.竞争楼盘..................................................15 2.毓秀雅居项目分析........................................18 2.1 项目概况分析...........................................18 2.2 户型设计及面积分配比例.................................20 2.3 项目市场定位...........................................20 2.4 项目价格定位...........................................24三、项目实施规划.......................................24四、项目投资估算及投资计划..............................27（一）项目投资估算...............................................27（二）项目总投资估算.............................................29五、项目销售计划及收入估算........................................30（一）销售计划...................................................30（二） 销售收入估算..............................................30六、项目融资安排.....................................................31（一）资金来源...................................................31（二）资金来源表和利息估算.......................................31七、项目财务评价.....................................................32（一）动态盈利能力指标评价.......................................32（二）静态盈利能力及计算.........................................35八、财务评价报告编制心得..........................................36 一、项目概况（一）地理位置 毓秀雅居南面是...
