目 录前 言...............................................................31 总 论.............................................................41.1 我国房地产形势概述...........................................41.2 项目背景.....................................................41.3 项目基本概况.................................................52 市场分析..........................................................62.1 宏观市场分析.................................................62.2 微观市场分析.................................................82.2.1 青岛城市概况.....................................................................................................92.2.2 经济分析..............................................................................................................92.2.3 人文环境分析.....................................................................................................92.3 项目市场情况分析............................................102.3.1 青岛各市区市场情况......................................................................................102.3.2 SWOT 分析..........................................................................................................113 项目定位.........................................................123.1 项目的产品定位..............................................123.2 项目的户型定位..............................................123.3 项目的销售价格定位..........................................153.3.1 新侨花园...........................................................................................................153.3.2 万达 39 克拉......................................................................................................153.3.3 花好月圆............................................................................................................153.4 项目的客户定位..............................................193.4.1 青岛市区客源............................................
