内 容 摘 要企业的经济效益有好有差，主要取决企业的核心竞争力在产业中的地位和竞争优势。竞争优势是一个企业在一定范围内超越其竞争对手的某种长处，其实质就是能够以最低的成本或价格，为用户提供最优质的产品或服务，为用户制造更多的价值。但是企业该如何建立起在产业中的地位和竞争优势呢？本文的内容就是分析如何为企业建立持久的竞争优势。本文对行业的市场结构、行业环境、行业的供求平衡趋势及企业自己的优势和劣势进行了深刻的分析，目的是使企业的资源与外部环境的配合达到最佳状态。用以降低成本、扩大利润，使企业能够以比行业中其他企业低的成本投入市场，降低风险，用以应付市场的变幻莫测。关键词：竞争优势 核心竞争力 市场结构 行业环境 供求平衡趋势 ABSTRACT It has difference that the economic benefits of enterprises are easy to have, depend on the position in the industry of enterprise and competition advantage mainly. The competition advantage is a certain strong point that an enterprise surmounts its rival within the specific limits, its essence can offer the most high-quality products or service to user with the minimum cost or price, create more value for user. But how should enterprises set up the position and competition advantage in the industry? The content of this text is how the analysis sets up lasting competition advantage for enterprises. The supply and demand of the this text market structure , trade environment , trade to the trade has balanced the trend , enterprise's own advantage and inferior position and carried on deep analysis, the purpose is to make resource and cooperation of the external environment condition of enterprises achieve the best state. Is it lower costs , expand profit to use, make enterprise can in order to than trade other enterprise low cost . Keyword: Competition advantage Key competitiveness Market structure Trade environment Balanced trend of supply and demand ...
