AbstractThis paper bases on Michael E. Porter's International competitiveness and the theory of international trade, to analyze the world and China's wine characteristic, and in this background to analyze the world and Chinese wine trade. Beside the International competitiveness situation to study the wine market, and have analyze Chinese wine international competitiveness influencing factor bases on "diamond model " .From the reform and opening, our country administration and quality of wine had improved. But compare of abroad, our country wine's industry has such problem, high-end product liquor direction indeterminacy, the product has no characteristic and not managing vacancy place in wine estate. Improve our country wine international market competition has some ways. Conduct functional marketing of wine. Development of high-end and personalized wine. To strengthen the international development of chian grapes. Development wine tourism.Key Words：wine； International Competitiveness； International trade引言：由于葡萄酒是一种宝贵但易于变质的产品，因此，如同任何一种国际贸易商品一样，葡萄酒贸易也承受着各种压力，况且在大多数情况下，葡萄酒贸易要面对双向流动的复杂局面，即使对于价格高的葡萄酒都要面对这一局面，一个国家既可以是葡萄酒的进口国，也可能同时成为出口国,并且葡萄酒出口还要考虑客户的需求，努力满足客户的口味。目前，葡萄酒已经成为一种特别的、具有高附加值的农业出口产品。1. 产品国际竞争力讨论的理论综述1国际贸易理论是国际竞争力理论的基础和理论依据，国际竞争力理论是对国际贸易理论的继承和进展。为深化探究中国葡萄酒的国际竞争力，必须要借助有关经贸理论的指导，特别是国际贸易的国际竞争力理论的指导。竞争是市场经济的灵魂，是经济生活中出现最频繁的概念之一。竞争力起源于一个企业的产品在市场竞争中猎取优势地位的能力。从经济学角度看，竞争力有价格因素和非价格因素如质量、性能、信誉、售后服务等共同构成，两者相辅相成，任何一方面的不足都会对竞争...
