AbstractToday, people’s life quality is advancing constantly, the requirement of packing of production also being enhanced. Every single brand wants to become famous in a short time so the using of color of the packing would make a great helpful on it. Customer might purchase the product basic on how the color using on the packing and how it deliveries massage from the product to the Customer. This article via study the using color of packing to analyze different product’s color packing development, the main element of the color on the structure of packing design, combine the packing design theory to summarize the important of color on packing product. For products color's packing, China's requirement is getting improved in a modern investment on economic, culture and art. This article is analyzing the product's color design from national to international, in order to tracking our own nation's color productivity. Key Words ： Production packing, Color using, Develop, Importance目 录中 文 摘 要 ...........................................................2Abstract..................................................................31. 产 品 包 装 的 色 彩 运 用 ......................................11.1 色 彩 设 计 的 意 义 .............................................11.2 色 彩 在 包 装 上 的 作 用 ......................................11.2.1色 彩 是 最 先 吸 引 消 费 者 的 注 意 力 ...................11.2.2色 彩 能 帮 助 产 品 传 达 正 确 信 息 ......................11.2.3色 彩 能 使 产 品 增 加 知 名 度 .............................22. 不 同 产 品 的 包 装 色 彩 进 展 ...............................22.1 人 们 对 色 彩 识 别 的 心 理 特 征 ............................22.1.1人 们 对 色 彩 的 审 美 倾 向 ........
