摘 要茶文化是中国传统文化的一个重要组成部分，它起源久远，历史悠久，文化底蕴深厚，植根于悠久的中华民族文化之中，在漫长的形式和精神的相互统一的过程中，逐渐形成一种独特的文化现象。而茶包装作为茶文化的一种独特文化载体，既要有包装本身的功能，还应充分体现茶的历史文化意蕴,以茶文化定位的茶叶包装设计可以从包装造型、图案装饰及色彩配置方面予以视觉表现，结合茶叶包装所具有的问题，设计出消费者喜欢的茶叶包装。关键词：茶叶包装设计 消费者心理 茶文化AbstractTea culture is a part of Chinese traditional culture. It rooted in the long Chinese culture, and gradually rose from material culture to spiritual culture in the long course of formation and development. As a unique cultural carrier of tea culture, tea packaging should not only have the function of the packaging itself, but also fully reflect the historical and cultural implications of the tea. Tea packaging design of tea culture positioning can be visual expression from the packaging style, decorative pattern and color configuration, combined with the packaging of tea has a problem, consumers love the tea packaging design.Key Words:Tea packaging designConsumer PsychologyTea culture目 录绪论................................................................1一、目前市场上茶叶包装设计调研......................................1（一）市场调研....................................................1（二）基本情况....................................................2（三）调研结论....................................................4二、消费者的心理需求分析............................................4（一）审美心理需求................................................4（二）求异心理需求................................................4（三）实用、便利心理需求..........................................5三、影响茶叶包装设计的因素分析......................................5（一）文化因素....................................................51.中...
