快乐的理由生活是快乐的，工作是快乐的，学习也是快乐的。培训手册不是武功秘籍，读了不能让你立即在销售中所向披靡;培训手册也不是江湖郎中的膏药，鼓吹包治百病让你无所顾虑。但是，书中自有黄金屋，它能让你在系统的学习中检视自己，在修正经验的过程中告别过去。需要培训手册，怎么用呢？当然要先看，认真的看，挑剔的看。企业文化、产品知识、销售技巧、售点布置……新问题，新示范，新的解决方法。把它当成一个万宝盒，忘了什么，需要什么，就打开来看看。看的多了，学会了，就是自己的。把它当成一把尺子，对照自己看看哪部分短了，哪部分偏了，哪部分错了，再想想怎么修正，怎么提高。学习别人的，为的是成就自己。既然有了理由，就让我们尽心学习，在进取中体验别致生活，在激情中创新工作，把自己做成一张快乐的王牌。梦想开始的地方■梦想开始的地方——企业文化篇了解是心动的开始。TCL是什么？有多大？怎么来的？......一点一滴，我要知道个明明白白。■我的眼里只有你——产品知识篇不了解自己，是不负责任；不熟悉敌人，就是终结自己。TCL彩电有几只枪？几杆炮？杀伤力多大？对手的情况呢......既然是TCL的前锋战士，我们当然需要全副武装。否则，冲锋陷阵岂不成了前仆后继。■全看你的啦——销售技巧篇销售怎么做，方法有很多。除了掌握技巧，还要了解顾客的需求和感受——他是怎么想的？想怎么样？处理顾客抱怨，除了安抚，应该还有更多灵丹妙药……■一屋不扫何谈天下——售点知识篇很多感受来自视觉，要不眼睛怎么成了心灵的窗户？嫣然一笑百媚生，美总是令人心动。就那么大点儿地盘，想做得更好，当然我要了解更多。目录快乐的理由·················································1梦想开始的地方·············································2■一、TCL企业文化TCL集团简介·············································4总裁寄语················································5TCL集团大事件···········································6品牌优势················································7企业理念················································7■二、促销员岗位职责店面管理················································8客户管理················································9日常业务标准化··········································9考情管理标准化·········································10■三、彩电的基础知识LCD液晶的基础技术名词··································11什么是LED？············································12TCL产品技术············································13TCL液晶电视命名规则····································15■附件一：顾客消费心理购买动机与消费行为分析·····················16■附件二：促销员管理制度·········································23■附件三江北片区售后服务电话···································26■附件四销售案例及难题分析·····································27第一章TCL企...
