摘 要21 世纪是经济快速飞跃的时代，不论是企业经营模式还是经营平台都在与日俱增，加之随着全面建成小康社会的不断推进，人们的生活水平不断提高。消费者更加注重自身的健康与舒适，所以养生保健行业逐渐得到消费者的重视。在消费者需求方面，消费者消费诉求从满足物质上的需求逐渐演变成了满足精神上的需求，再上升到双向需求指标都要满足的诉求。在高档消费的前提下，本篇以养生行业云南千品经贸有限公司足疗体验馆为例，分析云南千品经贸有限公司的服务营销现状，主要探讨如何应用服务营销策略，为云南千品经贸有限公司构建更适合的服务营销。用提高服务质量策略的方法，缩小服务质量与顾客反馈或顾客感知之间的差距，从而提高云南千品经贸有限公司的服务营销水平。总之，本篇论文属于应用研究型，主要针对的是该公司的服务营销应用。秉持着正确的消费观原则，达到善始善终的舒适消费目的。研究期望是将服务营销转变为消费者与企业紧密联系的窗口。关键词：云南千品经贸有限公司服务营销 服务营销策略（7Ps） 服务质量 服务营销应用研究ABSTRACTWith the continuous progress of building a well-off society in an all-round way, people’s living standard continue to improve. Consumers pay more attention to health, so health care independent get consumer attention . In terms of consumer demand, Consumers pay attention not only to material needs but also to spiritual needs.On the premise of high-end consumption, This article about the foot therapy experience hall of Yunnan qianpin economic and trade company as an example. SWOT analysis of the company’s operating status. Mainly discusses how to improve the company of Yunnan qianpin economic and trade. Reduce the gap between service quality and customer feedback by improving service quality strategy.In a word, this thesis belongs to applied research. Adhering to the correct consumption concept principle. To achieve the purpose of good beginning and good end of consumption. The research expectation is to transform service marketing into a window of...
