第0页共23页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第0页共23页SWOT模型的分析和改进目录第一章前言......................................................................................................................................1第二章SWOT模型的简介................................................................................................................2第三章SWOT分析的原理................................................................................................................33.1SWOT模型形成的基础和根据..............................................................................................33.2SWOT模型分析过程中的隐含假定......................................................................................33.2.1内外区分假定...........................................................................................................43.2.2利害区分假定..........................................................................................................43.2.3静态分析的假定......................................................................................................4第四章SWOT分析的过程..................................................................................................................44.1了解行业环境基础，即行业背景........................................................................................54.2识别行业中的关键成功因素................................................................................................54.3罗列行业中的关键成功因素................................................................................................5第五章SWOT的局限..........................................................................................................................85.1SWOT对企业制定长期战略提供参考存在缺陷。..............................................................85.2SWOT的隐含假定的局限性..................................................................................................95.2.1内外区分的假定........................................................................................................95.2.2利害区分假定的局限..............................................................................................105.2.3静态分析的局限性.................................................................................................115.3SWOT模型很难将几个复杂的情况表现出来....................................................................115.4SWOT模型难于将已知的优劣情况量化处理。................................................................12第六章改进方案..............................................................................................................................126.1权重比例.............................................................................................................................136.2引入代表领先程度的量——领先系数..............................................................................146.2.1领先系数的含义......................................................................................................156.2.2领先系数的数学计算............................................................................................166.3机遇趋进程度和紧迫程度..............................................................................................
