目录第一部份市场分析.................................................................................................................1一、2004年广州楼市概况.................................................................................................2二、2005年广州楼市预测.................................................................................................6三、2004年度东山区市场分析.......................................................................................11第二部份项目定位...............................................................................................................22一、项目概况......................................................................................................................23二、SWOT分析.....................................................................................................................25三、目标客户定位..............................................................................................................31四、项目形象定位..............................................................................................................37五、价格定位......................................................................................................................39第四部分项目建议.............................................................................................................40一、项目规划建议..............................................................................................................42二、户外包装建议..............................................................................................................42三、售楼部包装..................................................................................................................44四、样板房包装..................................................................................................................48五、附加值建议..................................................................................................................53第五部分营销推广部署.....................................................................................................57一、工程节点......................................................................................................................58二、总体推广策略..............................................................................................................58三、营销推广部署..............................................................................................................60四、营销费用预算..............................................................................................................68五、资金回笼计划..............................................................................................................68六、促销措施的运用..........................................................................................................69第一部份市场分析一、2004年广州楼市概况(一)2004年1-11月房屋交易情况面积单位：万平方米十区原八区2004.112004.1-112004.112004.1-11全市房屋成交登记面积163.141776.02110.311224.90其中：预售商品房95.041034.0262.43694.48二手房68.10742.0047.88530.42全市房屋成交登记金额69.22717.0953.73566.36其中：预售商品房50.13513.6538.48402.07二手房19.09203.4415.25164.29注：房屋交易包括商品房交易和二手房屋交易。(二)20...
