摘要特许经营作为一种现代经营方式，经实践证明是许多餐饮企业走向成功的捷径。现在，特许经营模式在我国餐饮业得到了迅速的发展。但是由于我国餐饮业特许经营发展的时间尚短，仍然存在诸多问题没有解决，有碍我国餐饮企业的成长、壮大。本文对我国餐饮企业的特许经营发展进行了针对性的分析，并针对各项问题提出了切实可行的策略和建议。本文首先对特许经营进行了概述，此部分主要介绍了特许经营的概念、特点及其基本类型；其次，以餐饮业为特定的行业，阐述我国餐饮业特许连锁经营的现状，深入分析我国餐饮业特许连锁经营在发展过程中存在的问题；再次，结合当代中国具体的国情详细阐述我国发展特许连锁经营所要采取的对策与方法；最后，对本文所做的主要研究工作及结论作简要概述。关键词：餐饮业,特许经营,问题，对策ABSTRACKFranchisingasamodernmanagementmethod,hasbeenprovenbythepracticeistheshortcutforcateringenterprisestogetsuccess.Now,thefranchisemodeldevelopsrapidlyinChina'scateringindustry.However,duetoshorttimeofthedevelopmentofChina'scateringindustry,therearestillmanyproblemshavenotsolvedandimpedethedevelopmentofourcountry'scateringindustry.Thispapermakesanalysisoftheenvironmentofthedevelopmentofcateringenterpriseandputforwardpracticalstrategies.Firstly,thispaperdepictsthecausesandsignificanceofselectingthecateringfranchiseasthispaper'stheme,thatistosay,thecateringfranchisecannotonlyimprovethechanceoftheinvestorstobesuccessful,moreimportant,itwillbeconductivetoChina'snationaleconomy'sstabledevelopment;Then,itintroducesitsconceptsandtypesanddevelopmentstatusofthefranchise;Secondly,thispaperrepresentstheproblemsofChina'sdefectsandcorrespondingcountermeasures;Again,inordertohaveamoredetailedunderstandingofthecontentsofourcountry'scateringfranchiseenterprise.Littlesheep,forexample,isdescribedinthiscontextaboutitscurrentsituation;Thenthispaperanalysesitsadvantagesanddisadvantagesanddisadvantages'settlementproposals;Finally,thepapermakesaconclusion.KEYWORDS：CateringIndustry,Franchising,Problems,Countermeasures目录前言................................................................11特许经营的理论知识................................................31.1特许经营的含义...............................................31.2特许经营的特点...........................................41.3特许经营的基本类型.......................................52我国餐饮业特许经营的现状与问题....................................72.1我国餐饮业特许经营的现状.....................................72.1.1中国餐饮业营业额逐年递增...............................72.1.2内资占主体，但发展缓慢.................................82.1.3大型餐饮企业集团在市场上发挥着骨干的作用...............92.1.4以连锁经营为代表的现代餐饮业发展迅速...................92.2我国餐饮业市场面临的主要问题.................................92.2.1餐饮业特许经营的规模化不够............................102.2.2餐饮特许经营欺诈问题较为严重..........................102.2.3国际企业的巨大压力....................................102.2.4“大跃进”现象严重.....................................112.2.5生产方式缺乏标准化....................................112.2.6配送中心建设滞后......................................123我国餐饮业特许经营的对策建议.....................................153.1贯彻特许经营原则，完善相关法律体系..........................153.1.1特许双方应严格贯彻特许经营原则........................153.1.2完善法律体系，创造良好宏观环境........................153.2形成餐饮特许经营的有序市场环境....................
