昌北高校美食城项目策划方案项目组长周伟民学号-0093307成员赖新文0093306郭俊0093302周伟民0093307专业工程管理班级09项目名称昌北高校美食城项目策划方案指导老师：王文群第2页共39页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共39页目录：1餐饮行业市场调查与分析............................................................................................................41.1我国餐饮行业市场宏观环境调查分析.............................................................................41.1.1政治环境.................................................................................................................41.1.2经济环境................................................................................................................51.1.3社会环境.................................................................................................................51.2南昌市餐饮市场现状与发展趋势调查分析.....................................................................51.2.1南昌市餐饮业市场现状..........................................................................................51.2.2未来市场................................................................................................................61.3昌北经济开发区区域环境...........................................................................................71.3.1社会环境.................................................................................................................71.3.2经济环境.................................................................................................................81.4市场购买力、消费者群体分析.........................................................................................82项目地块分析...............................................................................................................................92.1、项目地块周边环境.......................................................................................................92.1.1交通情况................................................................................................................92.1.2供应现状和竞争形势...........................................................................................102.1.3客户主体..............................................................................................................102.2地块SWOT分析............................................................................................................102.2.1SforStrengths（优势）.....................................................................................102.2.2WforWeaknesses（劣势）...............................................................................112.2.3.....OforOpportunities（机会）..........................................................................112.2.4TforThreats（威胁）.........................................................................................112.2.5战略选择：...........................................................................................................122.3地块可利用价值点...........................................................................................................122.4区域发展趋势...................................................................................................................133项目定位....................
