****生物制品有限公司市场营销手册年月日目录第一部分岗位责任体系...........................................................................................1第一章组织机构..................................................................................................1第二章***营销部主要岗位职责..................................................................1第一节营销部经理职责.............................................................................1第二节执行经理职责...............................................................................1第三节区域经理职责...............................................................................1第四节计划主管职责.................................................................................1第五节财务主管职责...............................................................................1第六节市场主管职责...............................................................................1第七节储运主管职责.................................................................................1第八节客户经理职责...............................................................................1第九节理货员职责...................................................................................1第十节前台员职责.................................................................................1第十一节档案员职责.................................................................................1第二部分市场营销管理...........................................................................................1第一章市场调研管理..............................................................................................1第一节市场调研的目的和意义.......................................................................1第二节市场调研的原则和市调人员素质要求...............................................1第三节市场调研的程序和方法.......................................................................1第四节市场调研管理制度...............................................................................1表1零售店普查一览表...........................................................................................1表2稽查状况记录表................................................................................................1第二章目标管理..................................................................................................1第一节目标管理制度.................................................................................1第二节目标管理方案（北京）.....................................................................1表1岗位（职务）工资等级表................................................................................1表2岗位（职务）工资等级表................................................................................1表3进入职务等级工资系列的依据........................................................................1表4各市场责任区域目标销售任务分解表..............................................................1表5目标任务分解表（北京）................................................................................1表6铺货率指标承诺表..........................................................................................1表7各区域月度销售业绩考核表..............................................................................1表8绩...
