第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共15页第2页共15页第1页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共15页更多企业学院：《中小企业管理全能版》183套讲座+89700份资料《总经理、高层管理》49套讲座+16388份资料《中层管理学院》46套讲座+6020份资料《国学智慧、易经》46套讲座《人力资源学院》56套讲座+27123份资料《各阶段员工培训学院》77套讲座+324份资料《员工管理企业学院》67套讲座+8720份资料《工厂生产管理学院》52套讲座+13920份资料《财务管理学院》53套讲座+17945份资料《销售经理学院》56套讲座+14350份资料《销售人员培训学院》72套讲座+4879份资料Isyourcorecompetenceamirage?第3页共15页第2页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共15页Managersnowconsiderjustabouteverythingapotentialcompetence.Areyoumeasurablybetter,canyousustainthedifference,anddoesitmatter?Buildingacorecompetence:threeoptions.KEVINP.COYNE,STEPHENJ.D.HALL,ANDPATRICIAGORMANCLIFFORD1997Number1Corecompetence—theideathatacompanycansucceedwithoutastructuralcompetitiveadvantagebybecomingthebestatafewkeyskillsorinafewknowledgeareas—hasenjoyedenormouspopularityoverthepastsixyears.ThearticlethatintroducedtheconcepthasbeenoneofthemostrequestedreprintsintheHarvardBusinessReview'shistory.ExecutivemanagementprogramsandMBAcurricularoutinelydevotehourstothesubject,andexecutivesoftenrefertotheirownandcompetitors'corecompetencesaskeydriversofstrategy.Butdespitealltheattentionthisconcepthasreceived,itstangibleimpactoncorporateperformancehasbeenmixedatbest,asthesestatementsattest:"Corecompetencehastoooftenbecomea'feelgood'exercisethatnoonefails.""Truecorecompetencesarehardtodefinepreciselyandareoftendiscoveredretrospectively.Thatis,asyouexperiment,youdefineyourcompetencesbysimplydescribingyoursuccessesandfailures.""Wetalkedto[corecompetenceexperts]andaskedthemtohelpusidentifyourcorecompetences.Butafterhavingthemworkwithourseniormanagement,leadingthemthroughsomegroupexercises,wereallyhadamessonourhands.Wecouldnotdefinewhatwascoreasopposedtononcore,andwhatwasacompetenceasopposedtosomeprocessorofferingwejustdidwell."MostmanagerswetalkedtowereuncertainastoexactlywhatqualifiesasacorecompetenceOurownobservationsbearouttheseviews.Fewmanagerswehavetalkedtocouldclaimtohaveutilizedacorecompetencetoachievesuccessinthemarketplace,andevenfewertohavebuiltacorecompetencefromscratch.Indeed,mostwereuncertainastoexactlywhatqualifiesasacorecompetence.Weareleftwithaconundrum.Corecompetenceisclearlyanimportantconcept,andsomecompaniesseemtobeabletomakeitwork.Butformost,itislikeamirage:somethingthatfromadistanceappearstoofferhopeinahostileenvironment,butthatturnstosandwhenapproached.Whydocompetencesseemsoelusive?Onereasonmaybethatthereisnoclearbasisforidentifyingthem,noranyestablishedwayofgaugingprogresstowardthem.Toaddresstheneedforamore第4页共15页第3页共15页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共15页rigorousapproach,wereviewedtheliterature,assessedindividuals'experience,andconductedcasestudiesofcompaniesthathadattempted(successfullyorunsuccessfully)todevelopacorecompetence.Thisresearchproducedfourimportantfindings:"corecompetence"isanumbrellaphrasecoveringtwodistinctbasesofadvantage;certaintestscanhelppredictwhetheracompetence-ledstrategywillbesuccessful;therearethreedistinctpathstodevelopingacompetence,eachwithitsownbenefitsanddrawb...
