课题：M4U1AdvertisingreadingTeachingaims1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.Teachingmethods1.Fastreading2.CarefulreadingAnalysisImportantpoints1．HelptheSstounderstandthetext.2．Learnandmastersomeimportantwordsandphrasesinthisperiod.Difficultpoints1.HowtohelptheSsimprovetheirreadingabilityandunderstandthepassagebetter.2.Howtomastersomeimportantlanguagepointsinthispassage.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1Revisionandlead-inReviewaboutdifferentads.talkaboutmoreads.Step2ComprehensionofthetextSkimming1.Guidestudentsgothroughthewholearticle,especiallypayattentiontothetitlesandthesubtitlesofthearticle.2.AskSstoskimthearticleandanswerthequestionsonPage2Whatdoadvertisementsencouragepeopletodo?WhatdoesPSAsstandfor?WhatarePSAsmeanttodo?ListeningAskSstofindthemainideaofeachparagraph.Para.1BriefintroductionofadsPara.2Whatisanad?Para.3UntrueclaimsaboutproductsPara.4Howtoidentify(辨别)anad?Para.5PublicserviceadsPara.6TheadviceonadsReadingstrategies:readingexpositorywritingasubjectintroductionofsubjectsupportingdetailsconclusionPost-reading(Consolidation)(教师用书P7)What’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Step3Languageitems1.AskSstorereadthepassageanddoC1onP4individually2.GetSstoscanthearticleagainanddoC2.3.DoDinclass.4.DoEinclass.Step4DebateGroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Step5Homework1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.Step6Languagepoints1.beusedtosth/doing(L1)习惯于get/becomeusedto逐渐地习惯于…usedtodo/be过去常常/曾经是…（和woulddo区别）Thereusedtobe曾经有Thereusedtobeacinemahere,butnowitisamarket.Thereusedtobeatalltreeatourgate,usedn’tthere?beusedtodosth.被用来做…近义词be/become/getaccustomedto(doing)sth.习惯于adaptoneselfto使自己适应或习惯于……adjustto(doing)sth.适应；习惯……2.share(L4)vt.sharesth.withsb.与某人分享某物Shewon’tsharehersecretwithus.她不愿意把她的秘密告诉我们。sharesth.among/betweensb.和某人分担某物Themoneywassharedamong/betweenus.share(in)sth.分享、分担Iwillshare(in)thecostwithyou，andyourshareofthecostisabout$10.我会和你平摊费用,你的这份费用大概是10美元。sharethejoysandhardships/sorrowsaswellasjoys同甘共苦n.U市场占有率；C股份，股票Nextyearwehopetohaveabiggershareofthemarket.buy500sharesinashippingcompany购买某航运公司的500股股份发散：care/dare/fare/rare/hare(野兔)/bare/spare/stare/glare/prepare3.persuade(L6)v.劝说1)persuadesb./pron.说服某人Icanpersuadethebosssoon.2)persuadesb.ofsth.使某人相信某事Ipersuadedhimofitstruth.3)persuadesb.todosth.=persuadesb.intodoingsth.说服某人做某事Wepersuadedhimintotakingthejob.=Wepersuadedhimtotakethejob.4)persuadesb.outofdoingsth.说服某人不要做某事Ipersuadedmyfatheroutofsmoking.5)persuadesb.that-clause使某人相信sb.bepersuadedthat-clause某人相信……I’malmostpersuadedthatheishonest.我几乎相信他是诚实的。persuasiveadj.有说服力的persuasionn.说服persuasivearguments有说服力的论据advice强调主观动作，persuade强调客观结果；advise(劝说)不一定persuade(说服)，但trytopersuade相当于advise4.bemeantto(L11)⑴有义务（责任）做Youaremeanttokeepthechildrenoutoftrouble.⑵被打算做；旨在、目的在Itwasmeanttobeanapologybutitonlymadeherangry.这原本是为了道歉，但却只惹她生气。(3)bem...
