Obeyyourthirst.服从你的渴望。Justdoit.Justdoit.只管去做。只管去做。Sprite(雪碧)NikeNike(耐克)(耐克)Whatdoesitadvertise?Welcometotheunit浏阳市田家炳实验中学陈旺轩Wherecanwefindads(advertisements)?Almosteverywhere.Forexample,onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.TVadvertisingBusadvertisingInternetadvertisingNewspaperadvertisingOutdooradvertisingOnbillboardsbannersWhatisanadvertisement?Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.childrenLookattheseadvertisements.Whoaretheyaimedat?filmloversmusicloverspetownerstravellerspublic-interestadTypesofadvertisements•CommercialadvertisementsAcommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservicePurpose:topromoteaproductorservice.•Publicserviceadvertisements(PSAs)PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.Purpose:toteachusandhelpusleadbetterlives.CommercialadvertisementsorPSAs?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines”.Takingairlinesisafastwaytogettoanotherplace.Inthiswaymuchoftimecanbesaved.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster2Takingdrugisharmfulbothtothepeoplewhotakedrugsandtotheirfamily.Ifsomeonetakesdrugs,he/shewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellsusnottoignoretheproblemaroundus.Poster3Thisposteristargetingyoungpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays”successfullytopersuadeyoungpeopletobuythisshampoo.Poster4Thefouradpicturescanbedividedintotwoparts.CommercialadvertisementsPSAsEarthDaySay‘No’toDrugsOxlinAirlinesSoftShineShampoomakepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragepeopletobuyaproductorservicemakemoneyVSAdvantages&Advantages&disadvantagesdisadvantagesofads.ofads.Advantages&disadvantagesofads.Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.1.Writeashortarticleaboutyouropinionsonads..2.GetreadyfortheReadingpart.