AdvertisementXiasheXieYipingdriedbambooshoots,bakedbeans,tea-WhichshopdidIbuythemfrom?Why?-Theydoadvertisementsandtheyuseastartoadvertise.Shop1Shop2=ads.v.trytosell(aproduct)Payattentiontotheirslogans标语sth.incommon？usestarsScanning:Whydotheyusestars?Fanscancopythestars.Para.1Advertisementsaren’tworking.Para.2Theyneedanewwaytoadvertise.Para.3Advertisementsareeverywhere.Para.4Thebestwaytoadvertise.Para.5It’snotcool.Sotheyuseteenagers.Whilereading:FastReading(formainidea)AdvertisementsWHERE?OntheradioOnbusesOnTVOnbuildingsOnwebsitesInnewspapersInmagazinesOnmobilephonesAttheairportEverywhereCarefulReading(fordetailedinformation)Para.1Advertisementsareeverywhere.Advertisementsareeverywhere!They'reontheradioandTV,innewspapersandmagazines,onbusesandbuildings.They'reonwebsitesandmobilephones.Companiesgivetheirproductstofilmstars,popstarsandsportsstarstowearorusesothatfanswillbuytheminordertocopythestars.Advertisementsareeverywhere!They'reontheradioandTV,innewspapersandmagazines,onbusesandbuildings.They'reonwebsitesandmobilephones.Companiesgivetheirproductstofilmstars,popstarsandsportsstarstowearorusesothatfanswillbuytheminordertocopythestars.productscopyinordertoproduct/'prɒdktʌ/:thingsofferedforsalecopy:a.doasothersdob.printsthinorderto:inorderto=sothatPara.2Listenandfind.1.Whyaren’ttheadsworking?2.Whydon’twecopythestars?Theyhavebecomecommon.Thestarsdon’treallylikethethings.Advertisementshavebecomesocommonthattheyaren'tworkinganymore.Wedon'tlikeadvertisements,sowetrynottoseethem.Weturnofftheadsonourcomputers.WerefusetowatchthemonTV,orreadtheminmagazines.Wenolongernoticethepostersallaroundus.Wedon'tcopythestarsbecauseweknowtheydon'treallylikethethingstheyadvertise.Advertisementshavebecomesocommonthattheyaren'tworkinganymore.Wedon'tlikeadvertisements,sowetrynottoseethem.Weturnofftheadsonourcomputers.WerefusetowatchthemonTV,orreadtheminmagazines.Wenolongernoticethepostersallaroundus.Wedon'tcopythestarsbecauseweknowtheydon'treallylikethethingstheyadvertise.sothatnolongerso…that…引导的结果状语从句so…that…如此…以至于…so是副词+adj/adv.结构:so+adj+a/an+n+that从句such…that…如此…以至于…such是形容词,+n结构:such+a/an+adj+n+thatThekeysare:1.A2.such…thatThismeansthatadvertisingcompaniesneedanewwaytosell.Theycan'tmaketheirproducts"cool"byadvertising.Advertisementsaren'tcool,andteenagerswon'tbuythethingsinadsjustbecausetheadssaytheyarefashionable.Thelatestwaytoadvertiseisnottoadvertise.Thismeansthatadvertisingcompaniesneedanewwaytosell.Theycan'tmaketheirproducts"cool"byadvertising.Advertisementsaren'tcool,andteenagerswon'tbuythethingsinadsjustbecausetheadssaytheyarefashionable.Thelatestwaytoadvertiseisnottoadvertise.TheyThey=advertisingcompanies.toadvertiseistodo:不定式做表语翻译:我的工作是教书.Myjobis_______.toteachPara.3Whatdotheyneed?Andwhatisthelatestway?fashionablefashionable/ə/:beincurrentsocialfashionsTheteenagerswanttolookdifferentandcreatetheirownstyle.Andtheydon’tcopystars.Para.4Whydotheyuseteenagers?Para.5Doesthisnewwayofadvertisingmaketeenagersbuythings,why?Gettingpeopletotalkaboutproductsisthebestwaytoadvertise.Whenteenagerstalkaboutproducts,theirfriendsbecomeinterestedandwanttobuythem.When“cool”teenagerswearclothes,theymakethemfashionable,sotheirfriendswanttowearthem,too.Gettingpeopletotalkaboutproductsisthebestwaytoadvertise.Whenteenagerstalkaboutproduc...
