國立政治大學高科技事業經營策略(EMBA)課程計畫壹.上課時間:九十四學年度第一學期(每週六上午九點至十二點)貳.授課教師:吳思華教授參.指定教科書:1.吳思華/著，「策略九說」，臉譜文化出版2.大衛．諾頓，羅伯．柯普朗/著，遠擎．策略績效事業部/譯，「策略核心組織：以平衡計分卡有效執行企業策略」，”Thestrategy-focusedorganization:howbalancedscorecardcompaniesthriveinthenewbusinessenvironment”，臉譜出版3.蓋瑞‧哈默爾/著，李田樹，李芳齡/譯，「啟動革命」，”Leadingtherevolution”，天下文化出版4.查爾斯‧范恩/著，李筠/譯，「脈動速度下的決策者」，”Clockspeedwinningindustrycontrolintheageoftemporaryadvantage”，大塊文化出版5.LiamFathey&RobertRandall/編，陳琇里/譯，「ThePortableMBA經點全集2—企業策略」，商周出版6.麥可J.沃夫/著，汪睿祥/譯「無所不在-娛樂經濟大未來」，”TheEntertainmentEconomy”，中國生產力中心出版7.RichardA.D’Aveni/著，許梅芳/譯，「超優勢競爭：新時代的動態競爭理論與應用」，遠流出版社8.TomCannon/著，游春琪譯，「大突破:二十個劃時代的商業決策」，”Theultimatebookofbusinessbreakthroughs:lessonsfromthe20greatestbusinessdecisionsevermade”遠流出版社肆.參考書目:英文部分1.CynthiaA.MontgomeryandMichaelE.Porter,“Strategy-SeekingandSecuringCompetitiveAdvantage”,HarvardBusinessReview.2.CynthiaA.MontgomeryandMichaelE.Porter,"Strategy-SeekingandSecuringCompetitiveAdvantage",HarvardBusinessSchoolPress.3.DavidA.Aaker,"ManagingBrandEquity--CapitalizingontheValueofaBrandName",TheFreePress,1991.4.DavidA.Aaker,"StrategicMarketManagement",3thEdition,JohnWiley&Sons,Inc.,1992.5.DavidBesankoandDavidDranoveandMarkShanley,”EconomicsofStraegy”,JohnWiley&Sons,Inc.6.DonTapscott,“TheDigitalEconomy-PromiseandPerilintheAgeofNetworkedIntelligence”,McGraw-Hill,1996,pp.43-72.7.EvanI.Schwartz,“Webonomics-NiceEssentialPrinciplesForGrowingYourBusinessOnTheWorldWideWeb”,BroadwayBooks,1997,pp.1-20.8.GeorgeStalk,Jr.andThomasM.Hout,"CompetingAgainstTime",TheFreePress,1990.9.GeorgeS.Day,"MarketDrivenStrategy--ProcessesforCreatingValue",TheFreePress,199010.HenryMintzbergandJamesBrianQuinn,“TheStrategyProcess”.PrenticeHall.11.JayB.Barney,“GainingandSustainingCompetitiveAdvantage”,Addison-WesleyPublishingCompany.12.JobnHagelIII,ArthurG.Armstrong,“NetGain-ExpandingMarketsThroughVirtualCommunities”,HarvardBusinessSchoolPress,1997,pp.2-15.13.JohnMcMillan,"Games,Strategies,&Managers",OxfordUniversityPress,1992.14.JosephD.Blackburn,"Time-BasedCompetition-TheNextBattleGroundinAmericanManufacturing",RichardD.Irwin,Inc.,1991.15.KarlH.Vesper,"NewVentureStrategies",Prentice-Hall,Inc.,199016.LeeTomPerry,"OffensiveStrategy",HarperBusiness,1990.17.MarkPendergrast(陳絜吾、呂錦珍譯),"ForGod,CountryandCocaCola",(─可口可樂王朝百年企業、江山傳奇與掌門人),MacmillanPublishingCompany,1993,時報文化出版公司。18.MichaelGoold,AndrewCampbell&MarcusAlexander,"Corporate-LevelStrategy--CreatingValueintheMultibusinessCompany",JohnWiley&Sons,Inc.,1994.19.RichardA.D'AveniandRobertGunther,"Hyper-Competition-ManagingtheDynamicsofStrategicManeuvering",TheFreePress,1994.20.SharonM.Oster,"ModernCompetitiveAnalysis",2thEdition,OxfordUniversityPress,1994.21.SherryTurkle,“LifeOnTheScreen-IndenityinTheAgeofTheInternet”,Simon&Schuster,1995,pp.2-26.22.ZenasBlockandIanC.MacMillan,”CorporateVenturing”,HarvardBusinessSchoolPress.中文部分23.史托克等/著，高登弟譯(2000)，「天下文化哈佛商業評論精選-成長策略」.天下遠見出版股份有限公司。24.上之鄉利...
