Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)ObjectivesBytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆understandadvertisementdevelopment;◆discussadvertisingLead-inWatchavideoofanadvertisementandguess,“Whatproductisitfor?”Justdoit.Justdoit.只管去做吧只管去做吧!!Impossiblemadepossible.Impossiblemadepossible.使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机）Intelligenceeverywhere.Intelligenceeverywhere.智慧演绎，智慧演绎，无处不在。无处不在。（摩托罗拉手机）（摩托罗拉手机）Thetasteisgreat.Thetasteisgreat.味道好极了。味道好极了。（雀巢咖啡）（雀巢咖啡）Thechoiceofanewgeneration.Thechoiceofanewgeneration.新一代的选择新一代的选择（百事可乐）（百事可乐）Let'smakethingsbetter.Let'smakethingsbetter.让我们做得更好。（飞利浦电子）让我们做得更好。（飞利浦电子）Obeyyourthirst.Obeyyourthirst.服从你的渴望服从你的渴望（雪碧）（雪碧）只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.Pre-readingCanyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplayChoosethewordsfortheirdefinitions1.tomakeknowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiserWhile-reading:1streadingWhatdoesthepassagetalkabout?A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardadsWhile-reading:2ndreading–Re-arranging1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.12345While-reading:3rdreading–Answering1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?1.Whendoesthesimplesttypeofadvertisementwork?AnswerthefollowingquestionsTheyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourousTheyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.4.Whathasthegovernmentdoneduringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.TheadvertisinggameEnjoytheadvertisementsandputtheminthesuitableplaces.ProblemsHowtosolve?ExamplesTypes1234Readindetailandcompletethetable.①DetailsProblemsHowtosolve?ExamplesTypesItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.S...
