此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。TED英语演讲稿：如何让选择更容易简介：面对商场里五花八门的商品，你的选择恐惧症又犯了吗?美国哥伦比亚大学商学教授SheenaIyengar研究如何让你在做选择时更容易。为了让你的选择省时省力，商家又会有哪些诀窍呢?Doyouknowhowmanychoicesyoumakeinatypicalday?Doyouknowhowmanychoicesyoumakeintypicalweek?Irecentlydidasurveywithover2,000Americans,andtheaveragenumberofchoicesthatthetypicalAmericanreportsmakingisabout70inatypicalday.TherewasalsorecentlyastudydonewithCEOsinwhichtheyfollowedCEOsaroundforawholeweek.AndthesescientistssimplydocumentedallthevarioustasksthattheseCEOsengagedinandhowmuchtimetheyspentengaginginmakingdecisionsrelatedtothesetasks.AndtheyfoundthattheaverageCEOengagedinabout139tasksinaweek.Eachtaskwasmadeupofmany,many,manysub-choicesofcourse.50percentoftheirdecisionsweremadeinnineminutesorless.Onlyabout12percentofthedecisionsdidtheymakeanhourormoreoftheirtime.Thinkaboutyourownchoices.Doyouknowhowmanychoicesmakeitintoyournineminutecategoryversusyouronehourcategory?Howwelldoyouthinkyou'redoingatmanagingthosechoices?TodayIwanttotalkaboutoneofthebiggestmoderndaychoosingproblemsthatwehave,whichisthechoiceoverloadproblem.Iwanttotalkabouttheproblemandsomepotentialsolutions.NowasItalkaboutthisproblem,I'mgoingtohavesomequestionsforyouandI'mgoingtowanttoknowyouranswers.SowhenIaskyouaquestion,sinceI'mblind,onlyraiseyourhandifyouwanttoburnoffsomecalories.(Laughter)Otherwise,whenIaskyouaquestion,andifyour此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。answerisyes,I'dlikeyoutoclapyourhands.Soformyfirstquestionforyoutoday:Areyouguysreadytohearaboutthechoiceoverloadproblem?(Applause)Thankyou.SowhenIwasagraduatestudentatStanfordUniversity,Iusedtogotothisvery,veryupscalegrocerystore;atleastatthattimeitwastrulyupscale.ItwasastorecalledDraeger's.Nowthisstore,itwasalmostlikegoingtoanamusementpark.Theyhad250differentkindsofmustardsandvinegarsandover500differentkindsoffruitsandvegetablesandmorethantwodozendifferentkindsofbottledwater--andthiswasduringatimewhenweactuallyusedtodrinktapwater.Iusedtolovegoingtothisstore,butononeoccasionIaskedmyself,wellhowcomeyouneverbuyanything?Here'stheiroliveoilaisle.Theyhadover75differentkindsofoliveoil,includingthosethatwereinalockedcasethatcamefromthousand-year-oldolivetrees.SoIonedaydecidedtopayavisittothemanager,andIaskedthemanager,"Isthismodelofofferingpeopleallthischoicereallyworking?"Andhepointedtothebusloadsoftouriststhatwouldshowupeveryday,withcamerasreadyusually.Wedecidedtodoalittleexperiment,andwepickedjamforourexperiment.Here'stheirjamaisle.Theyhad348differentkindsofjam.Wesetupalittletastingboothrightneartheentranceofthestore.Wethereputoutsixdifferentflavorsofjamor24differentflavorsofjam,andwelookedattwothings:First,inwhichcasewerepeoplemorelikelytostop,samplesomejam?Morepeoplestoppedwhentherewere24,about60percent,thanwhenthereweresix,about40percent.Thenextthingwelookedatisinwhichcasewerepeoplemorelikelytobuyajarofjam.Nowweseetheoppositeeffect.Ofthepeoplewhostoppedwhenthere此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。were24,onlythreepercentofthemactuallyboughtajarofjam.Ofthepeoplewhostoppedwhenthereweresix,wellnowwesawthat30percentofthemactuallyboughtajarofjam.Nowifyou...
