www.fdcsky.cn“开平·中颐海伦堡”营销推广总案www.fdcsky.cnwww.fdcsky.cn目录前言：项目背景及思考..................................................................................................................................................................................................................4一、项目描述..................................................................................................................................................................................................................................5二、市场分析..................................................................................................................................................................................................................................81．城镇职工人年均收入状况..........................................................................................................................................................................................82．社会消费品零售累计总金额（亿元）............................................................................................................................................................................83．城乡居民储畜状况............................................................................................................................................................................................................94．开平当地消费者的收入分配状况及分析......................................................................................................................................................................105．区域文化背景分析..........................................................................................................................................................................................................11三、开平房市分析........................................................................................................................................................................................................................111．商品房总体价格低..............................................................................................................................................................................................................112．规模化、集约化开发已见端倪............................................................................................................................................................................................123．建筑型态的突破已开始走向市场.........................................................................................................................................................................................124．炒家形成............................................................................................................................................................................................................................135．竞争楼盘分析.....................................................................................................................................................................................................................13四、SWOT分析........................................................................................................
