封面新疆天羚绒业公司电子商务营销分析摘要随着互联网的普及，网络技术的发展，我国的电子商务也在飞速的前进。传统营销方式已经无法满足现今广大受众的需求和要求，使得越来越多的营销方式呈现精准化的趋势，并且表现形式也多种多样。本文针对电子商务进行分析研究，在相关理论和数据分析的技术上探讨了完善电子商务的建议。全文主要内容除去引言部分，共有以下部分，第一部分是电子商务的概述，阐述电子商务的定义、特点和发展情况，并就电子商务的效果评价做了说明；第二部分对天羚公司营销环境进行分析；第三部分指出天羚公司营销的策略以及存在问题；最后提出了相应的解决策略。关键词：电子商务企业营销策略分析AbstractWiththepopularityoftheInternetandthedevelopmentofnetworktechnology,China'se-commerceisalsoadvancingrapidly.Traditionalmarketingmethodshavebeenunabletomeettheneedsandrequirementsoftoday'sbroadaudience,makingmoreandmoremarketingmethodsshowatrendofprecision,andtheformofexpressionisalsodiverse.Thispaperanalyzesandstudiese-commerce,anddiscussesthesuggestionsforperfectinge-commerceonthetechnologyofrelatedtheoryanddataanalysis.Themaincontentofthefulltextisdividedintotheintroductionpart.Thefirstpartistheoverviewofe-commerce,expoundingthedefinition,characteristicsanddevelopmentofe-commerce,andexplainingtheevaluationofe-commerceeffect.ThesecondpartisaboutthemarketingenvironmentofTianlingCompany.Theanalysisiscarriedout;thethirdpartpointsoutthemarketingstrategyandproblemsofthecompany.Finally,thecorrespondingsolutionstrategyisproposed.Keywords:E-commercecorporatemarketingstrategyanalysis目录1引言.............................................................................................................................11电子商务、市场营销及电子商务营销.....................................................................11.1电子商务概述...................................................................................................11.2市场营销...........................................................................................................21.3电子商务营销特点和优势...............................................................................21.3.1电子商务营销.........................................................................................21.3.2电子商务营销优势.................................................................................21.4电子商务营销的主要策略...............................................................................31.4.1企业网站.................................................................................................31.4.2搜索引擎营销策略.................................................................................31.4.3Email营销策略.......................................................................................73.1.4其他网络广告策略.................................................................................74天羚公司营销环境分析.............................................................................................74.1天羚公司宏观环境分析...................................................................................74.1.1政治环境分析.........................................................................................74.1.2经济环境分析.........................................................................................84.1.3技术环境分析.........................................................................................84.1...
