题目：江苏百拓营销推广问题研究摘要近几年来，随着信息技术的不断进步，电子商务取得了长足的发展，互联网经济所创造的价值已是国家发展不可或缺的一部分。国家政府更是部署了“互联网+”战略，呼吁大众利用互联网创新创业，尽快完成新时代的产业结构变革。然而，随着日趋激烈的竞争，我国中小企业在推广营销发展的过程中也面临很多问题，部分企业缺乏对网络营销推广的正确了解和全面认识。因此，对中小企业而言，如何在电子商务时代找准网络营销推广的商机，有效推广网站，提高企业营销活动，是企业需要迫切解决的问题。本文首先以百度江苏无锡代理商—江苏百拓信息技术有限公司为切入点，搜集一手资料；以实践调研法和文献研究法为主，比较研究法为辅，同时结合自己的专业所学知识，采用理论联系实际，通过网络、实践调查等方法进行研究，对百拓网络公司推广营销模式进行了探索研究，并找出江苏百拓公司在营销推广方面存在的问题，最后提出了可行性的建议及策略，以便网络推广公司更好的把握消费者的消费习惯和需求，提供更优质的推广方案给客户，从而使江苏百拓在网络推广行业的激烈竞争中站稳脚跟。关键词：江苏百拓；营销推广；营销模式；策略AbstractInrecentyears,theinformationtechnologyhasrapidlydeveloped,e-commercehasachievedconsiderabledevelopment.ThevaluecreatedbytheInterneteconomyhasbecomeanintegralpartofnationaldevelopment.Thenationalgovernmenthasalsodeployedthe“InternetPlus”strategyandcalledonthepublictousetheInternettoinnovateandstartbusinessesandcompletethetransformationoftheindustrialstructureintheneweraassoonaspossible.However,withtheincreasinglyfiercecompetition,SMEsinChinahavealsofacedmanyproblemsinthepromotionofmarketingdevelopment.Somecompanieslackproperunderstandingandcomprehensiveunderstandingofnetworkmarketingpromotion.Therefore,forSMEs,howtoidentifytheopportunitiesforonlinemarketingintheeraofe-commerce,effectivelypromotewebsites,andimprovecorporatemarketingactivitiesareissuesthatcompaniesneedtourgentlysolve.ThisarticletakesJiangsuWuxiagentJiangsuBaituoInformationTechnologyCo.,Ltd.astheentrypointtocollectfirst-handinformation;thepracticeresearchmethodandliteratureresearchmethodThemainresearchmethodissupplementedbythecomparativeresearchmethod.Atthesametime,itintegratestheknowledgelearnedbyone'sownprofession,usestheoryandpractice,andconductsresearchthroughnetworkandpracticesurveys.Itexploresandresearchesthepromotionmarketingmodelofinternetcompaniesbasedonsearchengines,andfindsoutJiangsuBaituocompany'sproblems,andfinallyputforwardthefeasibilityofrecommendationsandcountermeasures,sothatnetworkpromotioncompaniesbettergraspconsumerspendinghabitsandneeds,provideabetterpromotionprogramtocustomers,sothatJiangsuBaituohasafirmfootholdinthefiercecompetitionintheonlinepromotionindustry.Keywords:JiangsuBaituo;MarketingPromotion;MarketingMode;Strategy目录摘要............................................................................................................................................IAbstract......................................................................................................................................II目录...........................................................................................................................................III第1章绪论................................................................................................................................11.1研究背景............................................................................................................................
