茶陵二中校本课程高二年级英语牛津译林版必2No25-32编写：陈小会刘爱文初审：小林红平审定：蒋兰艳肖蓉班级姓名必修4Unit1Advertising一、学考目标：1检测相关词汇的识记、理解和运用。2检测直接引语，间接引语和宾语从句的运用。3检测与advertisement有关的读写能力。二、自主学习：1、本单元重点单词与短语（参考<要点解读）2、自主阅读文章：advertisements（教材P2）三、合作探究：1、词汇与句型解读2、语法解读与练习（Referto<要点解读>）四、自主检测：1、根据课文填空：Module4Unit1AdvertisingNowadays,wecanfindadvertisementsalmost1wego.Therearetwomaintypesofadvertisements---commercialadvertisementsandPSAs.Acommercialadvertisementsisonewhichsomeonehaspaidfor2aproductorservice.PSAsareoften3forfree,andare4toeducatepeopleabouthealth,safety,orany5problemthat6publicwelfare.Sometimesadsplay7onus.Onetoothpasteaddeclares,‘Bright-Teehfightsbadbreath!’Thisstatementtriestofoolyouinto8thattoothpastecuresbadbreath.PSAsarequitedifferent,theyare9toservethepublic.Itaimstoteachusandhelpus10betterlives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotby11theadvicetheygive.Whenit12toadvertisements,wemustalluseourintelligenceandnotbeaslavetothem.1.A.anywhereB.somewhereC.whereD.wherever2.A.advertisingB.toadvertiseC.advertisesD.advertised3.A.runB.runningC.runsD.torun4.A.meansB.meaningC.meanD.meant5.A.othersB.theothersC.otherD.theother6.A.effectsB.affectionC.effectionD.affects7.A.trickB.tricksC.tickingD.tricked8.A.assumeB.assumingC.assumesD.assumed9.A.makingB.makesC.makeD.made10.A.leadsB.livesC.liveD.leading11.A.followB.followsC.followingD.followedAnidleyouth,aneedyage.少壮不努力，老大徒伤悲。1茶陵二中校本课程高二年级英语牛津译林版必2No25-3212.A.comeB.comingC.comesD.cameToday,we’llsaysomethingaboutadvertisement.1asingleadvertisement,anadcampaignisa2programmeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Itisimportantto3exactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthem4whenyoustartacampaign.Inaadcampaignyoumayneedtoemploydifferentkindsofmedia,5posters,newspapers,magazinesandsoon.Everyyearmillionsofpeoplearoundtheworlddie6smoking.Everypacketofcigarettescontainspoisonouschemicalsthatcan7lungcancerandheartdisease.Thetargetaudienceishigh-schoolteenagers.Ouraimistodiscourageyoungpeople8smoking.Ourresearchshowthatyoungpeople9theirhealthandfuture.Manypeoplethinkthatsmokingiscoolorenjoyable,buttheyarenotfullyawareofthedamagethatit10tohealth.Thisiswhywechosethispictureasourlogo.Wewanttoshockpeopleinto11thatmanysmokersdiealltoosoonfromillnessesanddiseases12tosmoking.1.A.DislikeB.likingC.unlikeD.disliking2.A.planningB.planC.plansD.planned3.A.figureinB.figureupC.figureforD.figureout4.A.doB.doingC.doesD.todo5.A.includeB.includesC.includedD.including6.A.becauseB.becauseofC.becauseforD.due7.A.resultfromB.resultingfromC.resultinD.resultingin8.A.forB.atC.inD.from9.A.careforB.caresforC.careaboutD.caresabout10.A.didB.doneC.doingD.does11.A.realizeB.realizedC.realizesD.realizing12.A.relatingB.relatesC.relatedD.relate2、双向翻译：ReadingAdvertisementsNowadays,wecanfindadvertisementsalmostwhereverwego.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.1.主要有两种广告。Acommercialadvertisementsisone2.whichsomeonehaspaidfortoadvertiseaproductorservice.3.PSAs通常是免费的,andaremeanttoeducatepeopleaboutAnidleyouth,aneedyage.少壮不努力，老大徒伤悲。2茶陵二中校本课...
