意美、音美、形美---英文商标的汉译VIP免费

I意美、音美、形美---英文商标的汉译AbstractBrandnameisaspecialkindoflanguagesymbols,anditcanreflectthecultureofacountry.Thetranslationofbrandnamesisasignificantpartofcross-culturalcommunication.DuringthedevelopmentofEnglishtrademarktranslationintoChinese,peoplecannotonlypayattentiontotheprocessofsemanticequivalenceoftheoriginallanguageandtargetlanguagesymbols,butmoreshouldemphasizethepragmaticequivalence.TheauthorstudiedtheChinesetranslationoftheEnglishtrademarkthroughtheadsthatappearonacomparativetonguerootandpayoutofthenaturalcharacteristicsofEnglishtrademarktranslation,summedupthethreepointssensebeautyandsoundbeauty,formbeautytranslationstandards,andonthebasisoftheanalysisintheprocessofEnglishtrademarktranslationprinciplesandstrategiesshouldbeused.SomekindsofEnglishtrademarktranslationfromthebasicmethod,namely,transliteration,liberaltranslation,sound,meaning,translation,adaptation,abbreviations,andtranslationmustgraspthefourprinciples,namely,transliteration,liberaltranslation,meaningcombination.KeyWords:Englishtrademark;Chinesetranslation;StrategiesII摘要商标名是一种特殊的语言符号,它能反映出一个国家的文化。商标名的翻译具有跨文化交际的重大意义。英文商标翻译成中文的过程并不能只注重原语与译语符号的语义等值,而更应强调语用等值。笔者通过对广告上出现的英文商标的中文翻译进行比较研究，根付舌出了英文商标翻译的本真特点，归纳出了三点意美，音美，形美的翻译标准，并且在这个基础上分析了在英文商标翻译的过程中应该使用的翻译原则和策略。种英文商标汉译的基本方法，即音译、意译、谐音取义、音意结合、转译、改译、缩写以及翻译须把握的四大原则，即音译、意译、谐音取义、音意结合。关键词：英文商标；汉译；策略ContentsAbstract........................................................................................................................................I摘要..........................................................................................................................................IIChapter1Introduction...............................................................................................................1Chapter2TheCharacteristicsoftheEnglishTrademarkTranslation.......................................3III2.1Equivalence.....................................................................................................................42.2Popularity.......................................................................................................................42.3Emotional.......................................................................................................................52.4Profound.........................................................................................................................5Chapter3Translationstandardofthebeautyinsense,soundandform....................................53.1BeautyinSense...............................................................................................................63.2BeautyinSound.............................................................................................................73.3BeautyinForm...............................................................................................................8Chapter4TheTheoryRuleandSkillsofEnglishTrademarkTranslation..............................104.1LiteralTranslation..............................................................................