Howadvertisingworks宜城市第二高级中学李燕萍magazinesnewspaperstraditionalstylesmodernstyles(electronicadvertising)TVscellphonesinternetvideoadsotherstylesotherstylespublicserviceads•••commercialadsBrainstorm:Accordingtothetitle,guesswhattheauthorwillwriteinthepassage.Topic:____________advertisingwhat……why……how……Lookthroughthepassageandoutlinethemainideaofthepassage.(payattentiontothesubtitles)ReadingFirst,___________toads:weare________toadseverydayandeverywhere.Next,_________ofads:anadvertisementisa________/_____________whichismadeforbusiness,__________,organizationsand___________,anduseswords,_______,musicor_____toinformor_______thepublic.introductionexposeddefinitionmessageannouncementindividualsassociationspicturesfilmeducateReading________thetargetThen,advertising:________thetargetuseasuitable________identifyappealtomediumFinally,effect:_________peopletobuywhattheyneed;people’s________canbechangedwhentheyare__________exposedtoadspersuadeopinionsconstantly1.Whoadvertises?2.Whydotheyadvertise?3.Whatstylesdotheadvertisersuse?4.Howdotheydecidewhatstylestouse?5.Howisanadvertisementmade?6.Doesadvertisingwork?Advertisers(business,individuals,organizations,associations)Intentions(Inform,influenceoreducatepeople)Means(words,pictures,music,film…)Identifythetarget(findoutnecessaryinformationaboutthem)identifythetarget,appealtothetarget,useasuitablemediumYesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.ConclusionDiscussionChooseoneoftheadvertisementsonPages42and43anddiscussitinpairs.(youcanrefertotheinformationofferedinex.2,“Comprehending”)Picture1:Itwantsustosavewater.A.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?B.Whatisthepurposeofthisadvertisement?A.Whodoyouthinkisthetargetgroupoftheadvertisement?B.Whatmessagedoestheadvertisementgive?C.Doyouthinktheadsucessful?Givereasons.Picture2:Itwantsustolistentothenewradio.A.Whatgroupofpeopleistheadvertisementmadefor?B.Whatmessagedoestheadvertisementgive?C.Doyouthinkthemessageistrue?Givereasons.Picture3:Itwantsustobuytheshoes.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Picture4:Itwantsustobuytheirwater.A.Whatdoesthisadvertisementencourageyoutothink?B.Whatdoyouthinkcausesairpollution?C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Picture5:Itwantspeopletoprotectenvironment.A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?B.Bothadstargetacertaingroupofpeople.Whoarethey?C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?Picture6&7:Theyremindusofroadsafety.RoleplaySupposingyouareaproducerofhighqualityjeansforyoungmenandwomenmainlyofuniversityage.Youneedagoodadvertisingcampaigntomarketyourjeanssothattheywillappealtoawidergroupofpeople.Yourpartnerworksforanadvertisingagencyandisgoingtomaketheadvertisement.Dothisrole-playwithyourpartner.☆decidewhoelsemightbuythejeans.☆whatmediayouwilluse.☆howyouwillappealtothem.HomeworkMakecommentsonyouradvertising.Yourarerequiredtoanalyzetheadvertisinginthethreeaspectswelearnedinthepassage.
