优衣库服装品牌的营销策略和分析摘 要学术界从很早之前就开始关注优衣库的营销策略和分析。在研究优衣库成功的经验中，对其营销策略的分析显得尤为重要。优衣库拓宽了传统服装界的的概念，将经营理念拓展到全民服装的消费概念，并陆续推出成功塑造其品牌的营销策略。本文在相关文献分析的基础上，概括优衣库成功的营销策略，研究并分析影响优衣库企业发展以及企业文化形成的政治环境，经济技术社会环境等外部因素。并运用 SWOT 分析法对优衣库进行优劣势分析。随后针对优衣库的核心营销方式网络直销进行细致分析，归纳总结优衣库的产品策略，品牌策略，促销策略，价格策略，从而对休闲服装零售业的发展，消费者购买力水平服装业相关政策，产业内竞争强度等方面进行全面分析，并在论文最后提出了优衣库的成功所带来的启示。关键词：优衣库 营销策略 分析ユニクロのマーケティングと分析electrophysiology basics, pericardiocentesis, temporary cardiac pacing, and dynamic electrocardiography, ambulatory blood pressure, echocardiography, treadmill exercise testing and other techniques. Understand the basics of coronary angiography and interventional therapy. 2. basic requirements number of studying disease and ask the kinds of diseases in heart failure ... Science is a broad, high integrity of clinical medicine, it is closely associated with the clinical section and is the Foundation of clinical subjects. Within the scope of scientific research including respiratory, circulatory, digestive, urinary, blood, endocrine, nervous system disease, nutrition, and metabolism of connective tissue, joints, physical and chemical factors, and mental diseases. Training objectives of the phase II basic training, training during residency are not professional. Training in internal medicine on which to enable the resident working basis. Requires accurate inquiry, writing a history, a comprehensive physical examination, General familiar with the Rotary section diagnosis and treatment (including diagnostic...
