SingMyRingNameTones by SingMy Ring (entertainment)March, 31st 2010Backgrou ndSingMyRing is a UK based company established in 2010
The company specializes in developing Iphone apps, producing 3 for the iTunes App Store
The company released two apps on the App Store in the Entertainment category
The app NameTones by SingMyRing was released on March 29th in the Entertainment Category
The app didn't have any App Store reviews, no mentions on review websites, no blogger reviews, the description wasn't compelling enough, there was no App Store SEO analysis and the app was not generating the expecting number of sales
Challenge Being new to the App Store, the client lacked experience in marketing new apps on the App Store
The client also had to contend with an array of competitive a