精品文档---下载后可任意编辑中英广告中的性别身份差异的开题报告Abstract:Over the years, many studies have shown that there is a marked gendered difference between male and female identity in advertising. A lot of advertising have reinforced traditional gender roles and misrepresented gender in gender advertising.However, there have been recent shifts in advertising which aim to address this issue and challenge gender bias in advertising. This study seeks to explore the portrayal of gender in advertising, specifically in Chinese and English advertisements, considering the gender identity of the audience and the cultural context.The research methodology will involve an analysis of selected Chinese and English advertisements by coding and comparing the gender identity of the characters represented. The study will consider the responses of participants who will be asked to evaluate the advertisements on their portrayal of gender and gender identity.The results of the study will contribute to the understanding of gender identity in advertising and the ways advertising agencies can address gender bias in advertising. The study also intends to encourage advertisers to create products that are gender-neutral and that do not limit the audience's identity.
