目录目录..................................................................................................................................................2第1章网店描述.............................................................................................................................31.1.网店宗旨.............................................................................................................................31.2.网店名称.............................................................................................................................31.3.网店经营模式.....................................................................................................................31.4.网店主营产品....................................................................................................................31.5.网店经营理念......................................................................................................................31.6.网店经营文化......................................................................................................................3第2章产品和服务.........................................................................................................................42.1.产品描述..............................................................................................................................42.2.产品优势.............................................................................................................................52.3.将来的产品和服务计划......................................................................................................6第3章市场分析.............................................................................................................................73.1.市场描述.............................................................................................................................73.2.目标消费群.........................................................................................................................73.3.目标市场.............................................................................................................................73.4.销售战略.............................................................................................................................7第4章竞争分析.............................................................................................................................84.1.竞争对手与消费群体分析..................................................................................................94.2.swot分析...........................................................................................................................104.3.应对策略............................................................................................................................15第5章营销策略及推广...............................................................................................................155.1.价格策略............................................................................................................................155.2.促销策略............................................................................................................................155.3.推广策略.....................................
