浅析跨领域合作的利弊——以西山居工作室《剑侠情缘网络3》为例VIP专享

广东东软学院本科毕业设计（论文）浅析跨领域合作的利弊——以西山居工作室《剑侠情缘网络 3 》为例 Analyze the advantages and disadvantages of cross-border cooperation —— XiSanJu’s 《 JX Online 3 Remake 》 as an example ） 1广东东软学院本科毕业设计（论文）AbstractIn the Internet era, online games are becoming more and more vigorous. Many game manufacturers have come to get a piece of the action, while "JX Online 3 Remake" has been in operation for ten years in this highly competitive industry. Similarly, the mode of marketing communication has also changed in the Internet era. The target customers have changed from passive acceptance of marketing to active contact with marketing and then to interaction with marketing. "JX Online 3 Remake" just grasped the change of marketing mode and caught up with the "spring breeze" of the Internet. This article takes communication marketing as the breakthrough point and focuses on the cross-domain cooperation of "JX Online 3 Remake". This paper uses the methods of case analysis and literature review to analyze four representative cross-domain cooperation, thus obtaining the advantages and disadvantages of "JX Online 3 Remake" in cross-domain cooperation, and puts forward five opinions on this.Key words《JX Online 3 Remake》 Interdisciplinary collaboration marketing communication2广东东软学院本科毕业设计（论文）目录毕业设计（论文）原创性声明................................I中文摘要.................................................IIAbstract................................................III1 绪论....................................................11.1 论文研究的目的与意义.................................11.2 文献综述.............................................11.2.1“互联网+”背景下国产影视 IP 联动模式研究..........11.2.2 竞技类网游的营销传播...