目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 网络营销理论与相关文献综述...........................................................................31.1 网络营销理论概述.....................................................................................31.2 相关文献综述.............................................................................................42 南皮县杰达五金制品厂网络营销现状分析.......................................................62.1 企业情况概述.............................................................................................62.2 网络营销建设概况.....................................................................................72.3 网络营销现状 SWOT 分析........................................................................83 南皮县杰达五金制品厂网络营销现存问题分析.............................................103.1 网络营销战略规划不足...........................................................................103.2 网络营销受品牌和人才的制约严重.......................................................103.3 网络营销手段单一...................................................................................103.4 网络营销中定价体系不清晰...................................................................113.5 企业网站推广力度不够...........................................................................114 南皮县杰达五金制品厂网络营销的对策建议.................................................124.1 立足战略高度完善网络营销规划...........................................................124.2 重视品牌发展与人才引进培养...............................................................124.3 有效...
