探讨“互联网+”在我国保险营销中的运用及影响【摘要】“互联网+”是当下的一个热门话题，近年来保险行业运用互联网进行保险营销的现象越来越常见。通过查阅研读互联网保险营销的相关资料和结合个人的思考，文章研究了国内外运用“互联网+”进行保险营销的情况以及我国互联网保险营销的发展历程。并以中国人寿和中国平安为例，探讨出我国保险营销对“互联网+”的运用主要表现为建立网站和在其他网络平台宣传，很受客户青睐。保险网络营销可以带来成本优化、绩效增加等有利影响，但其中也存在许多不足之处，例如定价不科学、产品缺乏创新性、互联网技术限制等，保险公司可以针对这几点对互联网营销进行改善。降低成本、增加效果是互联网保险营销的目标，也是此次研究的意义所在。【关键词】互联网；保险营销；影响Explore the Application and Influence of "Internet +" in Insurance Marketing in China[Abstract]"Internet +" is a hot topic nowadays. In recent years, it has become increasingly common for the insurance industry to use the Internet for insurance marketing. By consulting the relevant materials of Internet insurance marketing and combining with personal thinking,the article studies the domestic and international use of "Internet +" for insurance marketing and the development of China's Internet insurance marketing. Taking China Life and Ping An as examples, it is discussed that the use of "Internet +" in China's insurance marketing is mainly reflected in the establishment of websites and promotion on other online platforms, which is very popular with customers. Insurance online marketing can bring about beneficial effects such as cost optimization and performance increase, but there are also many disadvantages, such as unreasonable pricing,short of innovation in products, and Internet technology restrictions. Insurance companies can conduct Internet marketing for these points. improve. Reducing costs and increasing effects are the goals of Internet insu...
