移动通信网增值业务服务知识

目 录一、 综述...................................................................................31． 游戏、社区、交友业务成为 SP 关注的焦点..............32． 行业整合趋势明显........................................................33． 产业链合作活跃............................................................34． 积极开拓 2.5G 业务.......................................................3二、 市场环境分析...................................................................31． 政治政策........................................................................32． 经济................................................................................43． 社会................................................................................44． 技术................................................................................45． 行业优势........................................................................5A． 与互联网相比...........................................................5B． 与固话网相比...........................................................5C． 与电视网相比...........................................................56． 行业弱点........................................................................5三、 多种不同角度的分析.......................................................51． 盈利模式........................................................................5A． 多方合作，打造共盈...............................................5B． 盈利手段多样化.......................................................62． 服务类型........................................................................6A． 通信类.......................................................................6B． 娱乐类.......................................................................6C． 资讯信息类...............................................................7D． 交易类.......................................................................73． 功能.....................