目 录第一章 总论....................................................................................................................................1一、项目提要...........................................................................................................................1二、项目可行性讨论报告的编制依据...................................................................................1三、综合评价和论证...............................................................................................................2第二章 项目背景及必要性............................................................................................................5一、项目建设背景...................................................................................................................5二、项目区农业产业化经营进展现状...................................................................................5三、项目建设的必要性及目的建议.......................................................................................6第三章 建设条件............................................................................................................................7一、项目区概况.......................................................................................................................7二、项目实施的有利条件.......................................................................................................8三、主要阻碍因素及解决方案...............................................................................................9第四章 市场分析与销售方案.......................................................................................................11一、市场分析.........................................................................................................................11二、产品生产及销售方案.....................................................................................................11三、销售策略和营销模式................................
