目录案例：湘潭大学单放机市场调查计划书...............................................................................1一、前言..........................................................................................................................................1二、调查目的..................................................................................................................................1三、调查内容..................................................................................................................................1（一）行业市场环境调查.......................................................................................................1（二）消费者调查..................................................................................................................2（三）竞争者调查..................................................................................................................2四、调研对象及抽样......................................................................................................................2五、调查员的规定、培训..............................................................................................................3（一）规定..............................................................................................................................3（二）培训..............................................................................................................................4六、人员安排..................................................................................................................................4七、市场调查方法及具体实施.......................................................................................................4八、调查程序及时间安排..............................................................................................................5九、经费预算...................................................................................................
