摘 要：视觉识别系统设计是最外在、最直接、最具有传播力和感染力的设计。企业视觉识别（VI），即是将 CI 的非可视内容转化为静态的视觉识别符号 ，以无比丰富、多样的应用形 式，在最为广泛的层面上 ，进行最直接地传播。设计科学、实施有利的视觉识别，是传播 企业经营理念、建立企业知名度 、塑造企业形象的快速便捷之途,包括所有的视觉符号和图形元素，是一个企业实质的代表，也是迄今为止最看得见、摸得着的资产。VI 视觉识别设计是一个综合的设计系统，基础系统和应用系统两大部分组成了这样一个综合的企业形象体系。设计科学、实施有利的视觉识别，是传播企业经营理念、建立企业知名度、塑造企业形象的快速便捷之途。进行 VI策划设计必须把握同一性、差别性、 民族性、有效性、战略性等基本原则。关键词：视觉；VI 设计；基本原则；企业;Abstract：Visual recognition system design is the most external, most direct, the most powerful and contagious design. Enterprise visual identification (VI),) is to convert the non-visual content of CI into static visual identification symbols, which can be transmitted most directly on the most extensive level with an extremely rich and diverse form of application. Design science and the implementation of favorable visual identification is a quick and convenient way to spread business philosophy, establish enterprise popularity, and shape corporate image, including all visual symbols and graphic elements, and is the essential representative of an enterprise. It's also the most visible, palpable asset to date. VI. Visual recognition design is a comprehensive design system. The basic system and the application system make up such a comprehensive enterprise image system. Designing science and implementing favorable visual identification is a quick and convenient way to spread enterprise management idea, establish enterprise popularity and shape enterprise image. VI planning and design must grasp the basic principles o...
