策划书成员：李静刘嘉璇袁典许愿温璐黄雨李学攀1摘要2015年10月15日国务院总理李克强主持召开国务院常务会议，部署加快发展农村电商，通过壮大新业态促消费惠民生；确定促进快递业发展的措施，培育现代服务业新增长点。其中，会议对农村物流的发展提出了要求：要改善农村电商发展环境，完善交通、信息、产地集配、冷链等相关设施，鼓励农村商贸企业建设配送中心，发展第三方配送等，提高流通效率。如何让农村消费者跟城市居民一样体验到物美价廉的网购服务？怎样将农民手中的农产品送到城市消费者手中，关于打通“最后一公里”的农村物流，成了这几年各大电商的一条新的竞争主线。当然，与此同时农村物流难已经成了一个重要问题，主要表现在以下几个方面:1、消费品下乡物流难。2、农村大学生或者外出人员邮递物品难。3、农产品外销难。针对以上情况，我们建立尚普物流有限责任公司，主要针对一二两点，解决农村快递难的问题，同时响应国家号召，深入农村，带动农村生活水平及农村经济的发展。尚普物流有限责任公司是建立现有物流资源的基础上，建立农村与各个物流之间的第三方运输物流平台。一方面在，做到为农村人民提供快捷方面的服务的同时;另一方面，提高农村消费水平，同时带动居民经济的发展。目录目录1公司概要51.1公司简介·······························································································································51.2文化理念·······························································································································51.3Logo及其内涵·····················································································································51.4产品创新点····························································································································621.5公司战略·······························································································································61.5.1总体战略·······················································································································61.5.2基本战略·······················································································································71.5.3方向战略·······················································································································71）用户参与战略········································································································...
