2002年10月31日目录第一部分：商业部分1-大连市概况.................................................................................................................................................51-1大连市概况...............................................................................................................................................52-大连市的商业分析.....................................................................................................................................52-1市场回顾...............................................................................................................................................52-1-1国营商场同合资商场共存............................................................................................................52-1-2超市效应.......................................................................................................................................62-1-3商场相对比较集中.......................................................................................................................72-2大连商业分析.......................................................................................................................................72-2-1大连现时商业总存量....................................................................................................................72-2-2未来商业供应...............................................................................................................................72-2-3市场售价及租金反映..................................................................................................................102-3大连商业个案分析.............................................................................................................................112-3-1大连胜利广场..............................................................................................................................112-3-2大连大世界家居广场..................................................................................................................122-3-3大连奥林匹克购物广场..............................................................................................................133-项目的商场部份分析...............................................................................................................................153-1项目概况.............................................................................................................................................153-2项目SWOT分析................................................................................................................................16S——项目优势......................................................................................................................................16W——项目劣势....................................................................................................................................16O——机会.............................................................................................................................................17T——威胁.............................................................................................................................................184-市场定位.................................................
