2018年CPA《战略》复习笔记目录第一章战略与战略管理【地位较低】................................................................................................51、公司使命:.............................................................................................................................................52、公司目标:.............................................................................................................................................53、公司战略.................................................................................................................................................54、战略的功能.............................................................................................................................................5(1)战略指明了企业发展方向;.......................................................................................................5(2)战略为整合优化企业资源能力提供了依据和动力。.........................................................5(3)战略是提升企业管理效能的前提和保障。...........................................................................65、战略的层次.............................................................................................................................................66、战略管理的过程....................................................................................................................................6(1)战略分析............................................................................................................................................6(2)战略选择.............................................................................................................................................77、战略实施.................................................................................................................................................78、战略变革.................................................................................................................................................7第二章战略分析【主观题最常见】..................................................................................................101、外部环境分析的基本框架...............................................................................................................102、宏观环境分析-PEST..........................................................................................................................10(1)政治和法律环境(P).................................................................................................................10(2)经济环境(E)..............................................................................................................................10(3)社会文化环境(S)......................................................................................................................10(4)技术环境(T)...............................................................................................................................103、产业环境分析-产品生命周期【波特】.......................................................................................104、产业环境分析-五种竞争力分析模型【波特】.........................................................................124.1潜在进入者的进入威胁.................