Unit 1 Language and Culture in Communication Theory Communication is something we do every day
It takes place so naturally that we simply fail to notice it until it hiccups or breaks down
Though it is commonplace, it is no exaggeration to say that communication is life and life is communication
When you join a social gathering, you must be aware of rules and procedures that govern the way things are going to proceed
There is a technical term for such rules and procedures—schema
Face and politeness are two other areas which are extremely value—sensitive
One of the distinctive features of Chinese politeness is self—denigration and other—elevation
Case 1: Litz is a professor of cross—cultural communication in a university in Finland
She invited her Chinese students home for an ev