旅游专业英语

1 The Teaching Plan for Tourism English I. Teaching objectives and requirements:  Get to know the definition of tourism and the characteristics of tourism products  To get familiar with Chinese history ,culture and arts  Be able to communicate with foreign visitors in fluent spoken English II. Key points  The history ,culture and arts of China  Listening and speaking III. Difficult points  Chinese history , culture and arts IV. Teaching methods: Interactive communication between the students and the teacher + the teacher‘s explanations V. Teaching time : 38 VI. References: VII. Teaching contents Unit I General introduction of tourism industry Tourism is regarded as the world's largest industry and one of the fastest-growing, accounting for over one-third of the value of total world-wide services trade, Highly labor-intensive, it is a major source of employment generation, especially in remote and rural areas.  The origin of China’s tourism emblem China‘s tourism industry in 1980s chose a unique design for its emblem---a horse on a mythical ―dragon sparrow‖ against a sky-blue background. China tourism in Chinese, English, French, Spanish, and Japanese stands out in red letters on white. The design is based on the famous Han Dynasty bronze horse. Arresting in a more dynamic way is the bronze horse from an eastern Han Dynasty (AD 25-220) tomb discovered at Leitai in Wuwei city, Gansu Province on the route of the well-traveled Old Silk Road in October 1969. he is poised as if flying and one of his hooves rests lightly on a swallow with wings outstretched, suggesting in a beautiful and imaginative way the almost divine power, which the Chinese people at this time believed the...