本科论文摘 要在市场经济中，风险是管理业务的一个核心方面，特别是在媒体和娱乐行业。正如哈罗德所写：电影业是一个复杂的行业，在不确定的情况下，它经常在混乱的边缘运行，这对于任何一个对电影的融资、制作和营销过程的管理者或参与者来说，几乎都是一个不可回避的推论。在这一领域一直存在不断变换的风险，但在消费者需求不断变化和互联网不断更新的时代，风险更大。在社会科学家中，经济学家对风险有着最先进的理解，因为他们有统计方法来量化风险，至少在某些情况下是这样。然而，这些相同的理论基础限制了对财务方面的纪律概念。在媒体经济学中重点是风险敞口，以及减少风险敞口或将风险敞口转移给第三方的方法–为电影和电视行业的公司和投资者。创意产业的学者们已经开始研究风险的概念。机会被定义为获得的可能性，因此代表着所有企业部门风险的上升趋势，企业必须承担一定的风险，才能抓住机遇，实现增长。如果他们选择避免太多的风险，他们最终会衰落，处于行业的边缘。风险不能完全回避，而是需要由企业在专门建立的管理过程中进行预测和控制。本科论文关键字：传媒行业；财务风险分析；决策风险；现金流量AbstractRisk is a central aspect of managing business in a market economy, particularly so in the media and entertainment industries. As Harold writes: That the movie industry is complex and that it often operates near the edge of chaos in the midst of uncertainty is almost an inescapable inference for anyone who has been even a casual observer of, or participant in, the process of financing, making, and marketing films. Operating in this sector has always been risky but even more so in an era of shifting consumer demand and Internet disruption. Among social scientists, economists have the most advanced understanding of risk as they have the statistical methods to quantify it, in certain contexts at least. However, these same theoretical foundations limit the discipline to the financial aspects of the concept. In media economics, the focus is on risk exposure – and ways of reducing it o...
