摘 要晋江，位于福建东南部，是声明远播的鞋类生产基地，现有 4800 多家制鞋企业，其中有 500 家企业达规模以上，鞋类产品销往世界多个国家和地区。在当前贸易摩擦加剧、鞋类市场饱和、鞋材和劳动力成本上涨及其它严峻的形势下，晋江鞋类产品逐渐丧失原本的竞争优势，面临订单量萎缩、客户转移至东南亚国家等情况，在出口道路上承压较大。本文将通过分析晋江鞋类产品出口面临的挑战对晋江鞋类产品出口提出积极应对贸易摩擦、增加创新投入、提升出口标准等对策建议，帮助晋江鞋类产品的出口，促进晋江鞋业健康、稳定、持续地发展。关键词：鞋；出口；挑战；对策 AbstractJinjiang, located in the southeast of Fujian Province, is a footwear production base that has been announced to be far-reaching. There are more than 4800 shoe-making enterprises, 500 of which are above Designated Size, and footwear products are sold to many countries and regions in the world. In the current situation of increasing trade friction, saturation of footwear market, rising cost of footwear and labor, Jinjiang footwear products gradually lost their original competitive advantage, faced with shrinking order volume, transfer of customers to Southeast Asian countries, etc., and faced with greater pressure on the export road.This article analyzes the challenges faced by Jinjiang's footwear exports, and propose countermeasures and suggestions for the export of Jinjiang footwear products, such as actively coping with trade friction, increasing innovation investment, and raising export standards, in order to help jinjiang shoes export to promote the health, stability and sustainable development of jinjiang shoes. Key words：Shoes; Export; Challenge; Countermeasure目 录1 绪论.............................................................11.1 研究背景........................................................11.2 研究意义........................................................11.3 国内外...
