格力空调营销策划书系别：经济管理学院班级：2024 级市营升本 2 班学号：1505112229：小兰成绩：目录1
前言····························42
格力空调的市场营销现状·····························42
1 格力空调公司简介·····························42
2 格力空调的市场营销现状·····························52
3 格力空调目前存在的问题·····························63
格力空调的市场营销环境分析·························63
1 外部环境分析·····························73
1 政治环境·····························73
2 经济环境·····························73
3 技术环境·····························83
4 社会文化环境·····························83
2 部环境分析·····························83
3 SWOT 分析·····························104
格力空调的营销战略策划·····························114
1 市场细分·····························114
2 目标市场的选择·····························114
3 市场定位·····························115． 格力空调的营销策略·····························125
